Plenty Goods
2022-2023
Deliverables: Brand Messaging Guide, Website Copy, Marketing & Foundational Flow Emails
The Client
For the health-conscious who are constantly on the go, Plenty Goods offers organic prepared meals and wellness offerings that nourish the mind and body. The space is a direct reflection of Chef Sarah Russo’s passion for good food and even better company, showcasing her love for mindful cuisine that brings people together. It was an honor to partner with Chef Sarah and team to create something to pique customers’ interests—and palate.
Agency // Lāer Studio, Upmkt Digital
Design // Studio Herbert
The brand is...
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The brand is... 〰️
Conscious. Elevated. Curious.
Copywriting Services
Website Copy
From here, I worked closely with Chef Sarah to unpack every service, food offering, and FAQ to craft a beautiful online home that reflected her taste. 🏡
Foundational Emails
The usual suspects here—browse abandonment, post-purchase, abandoned cart, and welcome emails to usher in this new chapter for this wellness brand. 🌟
Marketing Email Retainer
Once the website was officially launched, I worked with the team to create campaign emails highlighting tasty new dishes and upcoming events. 🥗
Brand Messaging Guide
With Plenty Good’s first ever brick-and-mortar building well underway, it was a treat to create a brand messaging guide that included all the necessary features of their community flex space. 🧘🏼♀️
