The Client
The Bettering Co. is a recently launched edibles company based in Chicago, Illinois. With a vast array of gummy flavors (and chocolate) on the market, they’re unlike any gummy you’ve tasted—they’re elevated, balanced, and culinarily curious. There’s something mysterious about their flavor combos and unruly aesthetic that immediately draws you in. This startup deserved fresh copy to match its one-of-a-kind product lineup and laid-back vibes.
Agency // Lāer Studio, Upmkt Digital
Design // Studio Herbert
The brand is...
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The brand is... 〰️
Cool. Elevated. Chill.
Copywriting Services
Foundational Emails
A complete foundational email package was needed to get more eyes on this newly launched company. Between welcome emails and advanced flows, we were able to craft thoughtful brand messaging to highlight their unexpected flavors—think Fennel Fig. 🌿
Marketing Email Retainer
What followed was a year of retainer work; creating monthly copy decks for their marketing emails. It was a blast to ideate new concepts, identify trends, and use every excuse to spotlight these tasty gummies and chocolates. 🍫
