The Client
This century-old Italian brand is known far and wide for its innovative sportswear. Its clothing and accessories are at the intersection of grit and grace, of sport and style. It’s been a privilege to work alongside their talented team to launch their top-to-bottom rebrand and head-turning new campaign, CASA FILA.
Agency // Lāer Studio
The brand is...
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The brand is... 〰️
Bold. Passionate. Confident.
Copywriting Services
Landing Pages
The brand’s top-to-bottom rebrand created so much opportunity. I worked across channels to write new website heroes that truly convey the excitement of this new chapter for them, as well as carry on the Italian heritage couture they’re known for. 🇮🇹
Marketing Email Retainer
Things move fast in the marketing realm, and this is also true in the sports world, too. I worked closely with the team to write campaigns with quick turnarounds—from announcing the launch of a new capsule to the FILA athlete lineup at Wimbledon. 🎾
Product Descriptions
FILA is for the sneakerheads. It was a lot of fun to dive into this century-old brand and write descriptions for both retro-inspired and new products alike. From the iconic 1988 Targa sneaker to the incomparable streetwear hero—Rissmo High-Top. 👟
