Columbia Sportswear
2024-Current
Deliverables: Marketing Emails, Landing Page Copy, Product Descriptions, Personalization
The Client
Since 1938, Columbia Sportswear has taken the outdoor industry by storm. What once began as a humble family business in Portland, Oregon soon blossomed to the global brand it is today. So much so, it’s become synonymous with drizzly Portland weather. Need a jacket? Columbia’s got your back. Dare you go anywhere else?
The brand is...
〰️
The brand is... 〰️
Irreverent. Geniune. Adventurous.
Copywriting Services
Monthly Marketing Emails
Whether for brand campaigns or promotions, I’ve worked closely with designers and stakeholders to deliver fun, engaging email copy that speaks to Columbia’s new Engingeered For Whatever platform, featuring a completely new TOV and irreverent nature. 🐊
Personalization
It’s been my privelege to help spearhead the personalization efforts in my department for copy direction. Through partnering with the UX team, we’ve been able to utilize customer data to create targeted content just for them. 📲
Product Descriptions
Rain jackets, supremely soft joggers, hiking boots, you name it—I’ve written descriptions for it. It’s always a unique challenge to deliver punchy, and yes, informative, product descriptions. All within 200 characters, too. 👕
