The Client
There are so many reasons to get Away. In just over three years, this innovative brand has been named one of Fast Company’s “World’s Most Innovative Companies,” one of TIME’s “50 Most Genius Companies,” and a Forbes “Next Billion Dollar Startup.” It’s been a pleasure partnering with this travel behemoth as they continue to build out their editorial calendar for the year ahead. Between supporting weekly ad hoc requests to ideating new campaign ideas, it’s been a joy to step into their brand voice, get comfortable, and stay awhile.
Agency // Lāer Studio
The brand is...
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The brand is... 〰️
Modern. Clever. Elevated.
Copywriting Services
Campaign Ideation
I’ve helped build new campaign strategies from scratch on numerous occasions. This required working with colleagues across channels to hash out ideas and ensure certain metrics were being met. 💡
Marketing Email Retainer
Alongside campaign ideation comes the development of highly converting email copy. I have lots of experience writing persuasive (and yes, fun) email decks that readers actually enjoy receiving in their inbox—and have that unmistakable Away flair, too. 💌
Landing Pages
The Away website is a sleek, modern online platform that’s ever-changing and evokes a sense of transcendent awe. With every new product launch and collection highlight, new pieces of their website are in need of updating or creating from the ground up. 🧳
