Metropolis Coffee
2021-2022
Deliverables: Brand Messaging Guide, Website Copy, Marketing & Foundational Flow Emails
The Client
For the coffee lovers who worship the bean, Metropolis offers quality, award-winning brews at an affordable price, so coffee drinkers and wholesalers can be a part of an approachable coffee culture that defies convention. I met the founders at an exciting chapter, having recently undergone a full rebrand and needing all-new brand messaging. Partnering with a client is always exciting when big changes are underway. I brought their vision to life through months of work, starting with a brand messaging guide that served as a north star for all client touchpoints. What followed was 18 pages of website copy and marketing emails that reflected the humor and spirit of their founder, Tony.
Agency // Lāer Studio, Upmkt Digital
Design // Studio Herbert
The brand is...
〰️
The brand is... 〰️
Offbeat. Quirky. Familial.
Copywriting Services
Website Copy
From there, I wrote copy for 18 website pages for their new site. It was a labor of love and a collaborative sprint to the very end to ensure every single page had that zany Metropolis feel. 🌀
Foundational Emails
From abandoned cart to win-back emails, I partnered with their founder to craft witty, head-turning foundational emails that prompted readers to caffeinate—ASAP. 😉
Marketing Email Retainer
Once all the preliminary copy work was completed, I worked with this client for a year on monthly email retainer work. It was always a blast to write in this brand voice. I’ll raise a mug to that! ☕️
Brand Messaging Guide
First things first, we needed to build a comprehensive brand messaging guide that clearly identified the brand’s voice and tone, target audience, brand story, and more. 🤝
